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Should Your Brand Invest in Shrink Sleeve Labels?

Is your product marketing driving consumers to purchase your products, or swaying them towards a competitor? This is an important question for manufacturers to ask themselves from time to time. It’s especially valuable to ask this question when you’re considering … Continue reading

The Benefits of Printing Your Labels Locally

There are a lot of advantages for businesses to form local partnerships with vendors and manufacturers. With the growing trend of businesses relying on cheaper, international partnerships instead of local in-person relationships, the opportunities and value in forging local partnerships … Continue reading

Choosing the Perfect Packaging for Your Product

The packaging that companies choose for their retail or food product needs to check a lot of boxes. First, the packaging has to give a company’s product some eye-popping shelf appeal. The marketplace for retail and food products is as … Continue reading

The 3 Keys to Success in the Craft Beverage Market

Whether you own a brewpub, a craft distillery or a boutique winery, this is an incredibly exciting time to work in the craft beverage market. After all, more and more potential patrons are starting to forgo generic, mass-produced products in … Continue reading

Product Packaging 102: Specialty Labels

How and what you label your product with affects a great number outcomes related to your packaging. The design and appearance of your product’s label factors greatly into the likelihood that your end consumer purchases your product. Your products require … Continue reading

Product Packaging 101: Prime and Secondary Labels

Manufacturers work hard to create the best possible products for their industry. But, all that hard work will be for nothing if those products fail to attract end consumers. While the old adage informs us that we shouldn’t judge a … Continue reading