Shrink Sleeves, Eye-Catching & Functional
The customer: Beverage Company
A major beverage manufacturer recently approached us with a unique and challenging shrink sleeve project that required extensive R & D on a time sensitive schedule. Our customer’s product was currently filled and packaged in pre-printed aluminum cans. Due to regulation changes, the information on the cans was no longer valid and needed to be salvaged as quickly as possible to meet market demands. Current packaging also included a separate tamper evident seal around the opening of the can – requiring additional time and costs in the
Flexo Impressions’ team of R & D experts worked with the customer to understand their needs and challenges. After several rounds of testing, we were able to develop a fully encompassing cover up shrink sleeve that included a tamper evident seal. By solving the customer’s unique challenge, we eliminated the need for two separate shrink sleeves and in turn reduced the customer’s application time and costs. In addition, we were able to break up the printing runs to meet their timing expectations. The customer was so pleased with our diligence and end product that they committed their future shrink sleeve business to us.
- Tamper evident seal incorporated into a full body shrink sleeve, combining two processes into one to reduce application time and costs
- Cover up shrink sleeve allowed for salvage of existing product
- Flexibility and adaptability to meet short timelines and get product re-launched in the marketplace