SHRINK SLEEVES, A 360 DEGREE VIEW
The customer: Jimmy’s Salad Dressing
Jimmy’s Salad Dressing is a local salad dressing manufacturer who was sourcing their labels overseas. The turn time was extensive, shipping was costly, and rush orders were not an option. In addition, their current shrink sleeves made it difficult to open the jar and keep the label intact.
Flexo Impressions worked with Jimmy’s to understand their current needs and provide several benefits to printing their shrink sleeves at a local facility. By transitioning their labels to a local producer, Jimmy’s was able to do business with another Minnesota company, significantly reducing turnaround time and shipping costs, as well as attend press checks and receive local sales support.
In addition, Flexo Impression’s worked to develop a perfectly placed perforation on the printed shrink sleeve to allow for high end 360 degree graphics to make the product stand out in a competitive market.
- Decreased turnaround time to easier manage label inventory
- HD Flexo printing of full body shrink sleeves with 360 degree graphics to increase shelf appeal
- Local printer for press checks and face to face sales support
- Durable, scuff resistant and functional shrink sleeves with an improved perforation